HOLD LIVE is a new-generation Chinese makeup brand founded in 2015. We focus on providing young women with cosmetic products that balance personal expression and everyday practicality. By offering safe, high-quality, and creative makeup, HOLD LIVE empowers today's young consumers — making makeup an everyday tool for self-discovery, emotional expression, and building confidence.
HOLD LIVE is designed for young girls who love trying different makeup looks. With a wide range of colors and options, it helps you easily find your style for everyday wear. From multi-color eyeshadow palettes to multi-use items that work as blush or lip mud, HOLD LIVE encourages you to mix, layer, and match — and create your own little ideas.
Whether you're new to makeup or an enthusiast with your own little habits, HOLD LIVE's thoughtful designs will accompany you step by step in exploring the joy of beauty. We invite you to join the HOLD LIVE family and discover the fun, trends, and endless possibilities that makeup brings.